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Zero Up Review 

FYI; I do not have any financial ties with this author, I have never met him, and we may not even get along if we ever did, but I think he writes the very best books on important topics of the information age that I have ever read. You understand, of course I have to disclose these facts if I'm going to give someone such a raving review, as to not attract the FTC on this book review.

The author explains the history of Google from its inception, and all the way through its 2004 IPO. He also explains how Google went from being a renegade startup to a company so large that it could not avoid the regulations of big business. Specifically, the FTC due to potential antitrust violations simply due to its size, as well as the FCC due to Google's future tie-ins with mobile communication, and even their fight with old media.

It appears not everyone is into the collaboration and competition, and Google has been met with ire, and sometimes anger due to its book scanning programs, and complaints from newspapers and TV media. But I think my favorite chapter in the book is the last chapter where it talks about the potential future exploits of Google and what that will mean to mankind. The author makes some great points, and I believe he is right.



https://www.linkedin.com/pulse/fred-lams-zero-up-review-james-austin 

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