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DIGITAL MARKETING AND DATA SCIENCE TECHNOLOGY

INTRODUCTION

Digital marketing is a particular marketing approach where the merchant promotes their products using digital devices. Most companies and organizations have shifted their businesses from traditional in-person marketing, from using flyers, radio ads, mailings or posters to digital marketing. There are many differences between these two types of marketing. Digital marketing has increased the efficiency and productivity of businesses. Digital marketing is a successful tool because this technology is growing  itself to fit the needs of both the business and the consumer with time. Today, it is important to develop ourselves over time. Such technologies are providing comfort to people, which is why these technologies are so popular. Today, people prefer to accomplish their tasks using digital devices and services. For example, we can recharge our mobile phone minutes online, we can book movie tickets online, we can shop for anything our hearts desire online. These are seemingly insignificant options which really have become basic requirements and can be easily accomplished through digital devices. This is one of the reasons why digital marketing is making such speedy growth in the market.

IMPLEMENTATION OF DATA SCIENCE

We have discussed above the basics of digital marketing. Now, we will discuss, how data science technology is implemented into digital marketing processes. The main technology behind  digital marketing is data science technology. Data science technology collects the data of the user and analyzes it thoroughly and scientifically. The question arises as to how the data of the user is collected and how this simple data can then be analyzed on a large scale. We will discuss the answers to both of these questions in two parts. First, how is the data of the user collected? The collection of data from the user is easily attained. This is made clear when we use any application or app as an example. Whenever we install any application into our phones or tablets you are asked, by most applications, to login or register within that particular application. Next, you learn that you can login or register into that application either by using your phone number or by using your email address. In this way, your phone number or email address is collected by the company or organization that owns or operated the application or app.

Now, we will discuss the answer to the second question, how can that data be analyzed? If we look at the example of online shopping websites, we receive several suggestions for products related to our online presence, which items we click on, and related products whenever we purchase anything online. The company or organization analyzes this information and can then recognize the particular shopping patterns of each and every customer and according to that analysis, then further purchasing suggestions are given to the user.

CONCLUSION

We have discussed the market scenario for digital marketing, how data science is implemented in digital marketing, how data is collected and how this data is then analyzed. For more information, click here--> Digital marketing course in Bangalore.

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