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In the present scenario, we can see the state of technology how people are so dependent on the internet. People find it easier to find answers on the internet rather than searching for the required information in books. The internet is a cloud of useful data. The same way people find it easier to shop things online. We are so engaged in our day to day activities that it becomes difficult to take time out for shopping. Instead, we buy whatever we want online. The concept is simple. You just have to log in to a shopping website, search for the products you want in the search bar, choose the required products and order it for door delivery. You are getting whatever you want to your place. What is cooler than that? This was the reason online shopping was introduced. You get what you want to wherever you want.

Out of 10 people, 8 people choose online shopping. The number of users is expected to double than the present and there are so many online start-up companies because of the current trend. The most well-known online shopping website Amazon is the best online website in the world and its CEO, Jeff Beroz is the richest man in the world. The income of Amazon is higher than the most used and famous search engine- Google. By this, you would know how trending and emerging digital shopping is. As I mentioned before, there are many companies that have started online shopping business and everyone wants exposure. As the companies increase, companies expect people to know their website to grow better in the business. For this, marketing is required, which we call Digital Marketing.

Digital marketing is a way of presenting a particular website or a product to the wider public. It is for everyone to know their product or website. There are millions of products and websites available on the internet. All of them want recognition. Digital shopping paved a new way to another field of technology, digital marketing. There is a lot of scope in this field and you get to advertise the products or websites of millions of companies throughout the globe. If we observe, the internet connects to millions of users across the globe. This is a way of connecting people to jobs and various business opportunities. Well, digital marketing is the field where there is a business opportunity as well as a job opportunity. This introduces people to thousands of new employment opportunities. There are various companies offering digital marketing jobs. Google is one among them. The reason I mention the most prestigious companies is to highlight how important this field is.

There are already a lot of people pursuing this job which is why we are able to know various online sites and explore them. The major advantage is that you can advertise your product to the entire world. Example, when you search for something on Google, the initial two or three of the sites that consist of “ad” in a rectangle are digital marketing websites.

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As you can see how amazingly the scope of marketing digitally has grown, it might be a good career option for you. Excelr brings digital marketing courses in Pune.

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