This is common, but I don't worry Keto Tone World about it as much. The fact that a company is doing something usually makes them successful to some degree. It is important to note that the more detailed the plan, the better the results. It is still possible to spend too much. A company just getting started doesn't need a robust system that involves a great deal of technology, tracking, reporting or otherwise. A company just getting started needs to get started. Getting started is more about planning than spending.