With the onset of a vast variety of technologies, it becomes quite simple for any digital marketer to have a six-figure salary if he implements the skills in the right direction. In order to have a six-figure salary, one must possess some exceptional skills that may help around in the digital marketing field. Every digital marketer knows that he/she must be good at SEO (Search Engine Optimization) and Social Media Marketing but that is not enough to become a proficient marketing person. Apart from these two skills, there are plenty more aspects that must be known by a digital marketer to become successful. Other skills that are equally important are mentioned below.
Writing and Editing: This is the most essential and a must skill set that every digital marketer should possess. There is not a single job in digital marketing that does not require writing and editing. It is because, in order to create good blog posts, you must have good writing and editing skills to establish a secure future in a digital marketing career. Also, it is advised that you should know the working of a copywriting tool called AP Styleguide.
Designing Skills: There is no denying that visuals dominate the digital marketing field in a lot of aspects. It is a natural tendency of the customers and viewers to catch the visuals first and then the texts and it is the visuals that gain the most attention. So, to know how to create and edit the visuals is a skill every digital marketer must know. Also, if you can work in Photoshop easily, there will be one person short to go through.
Personal Branding: It is common in this field to face a brand, whether through social media or conference or content marketing. Therefore, you must show an image of an active and professional person and this is achieved by having a great online digital presence. In addition, there are top content sites for building up your personal brand so that you can understand the brands better and will know how to leverage them for your own brand.
WordPress Knowledge: WordPress has become the most popular CMS (Content Management System) constituting around 50% of the CMS market globally and 25% of all the websites across the web. Understanding WordPress can help you write your own blog and feature your blog on your own website. Any digital marketer would be incomplete without this skill set.
Excel Understanding: Since the amount of data and data analytics importance is increasing rapidly, proficiency in Excel has become the major requirement for all digital marketers. Manipulating the data and making graphs and tables by using the data are some of the relevant tasks that every digital marketer should be a master at.
The more the skills and knowledge you have, the more are the chances of you getting a six-figure salary because this is a field in which these things matter the most. So to have plenty of skills and knowledge about this field, what’s a better option than to take a digital marketing course!